Welcome to the column for all carbon-based life-forms. If you breathe oxygen, this is for you. And if you live on a planet, especially Earth, well, then, you’ve come to the right place. Sorry, but I’m just following the new trend in advertising: casting as absurdly wide a net as possible. Products used to be advertised to a fairly specialized base. Each ad could be counted on to pander in its own unique way. You’d have your commercials aimed at seniors, in which someone sincere who was on TV when it was still seen only in black-and-white would give a testimonial about the product. Said commercial... Read More

We live in a time where people are incredibly easy to offend. Oh, shoot, I’m already on the wrong foot, at 34 percent of the people reading that were offended by my insinuation that they might be offended by that, or that they might be easily offended. Damn! Another 22 percent were just offended by that second paragraph, because they think I’m being sarcastic. Ahhh geez… yet another 19 percent were just offended that I’d even bring up being sarcastic. Ok, let’s start over. Bam! A whopping 28 percent are offended that I’d want to apologize, and another 17 percent... Read More