KIIK-FM Becoming The River; Switching From Classic Hits To Country

KIIK-FM (104.9) is returning to familiar territory — going back to a country format as The River starting Monday, according to sources inside the station who asked not to be named. The station, owned by Townsquare Media, has been bounced around from format to format in the past two decades. From 2000 to 2007, it was known as KBOB-FM, which, as the name may suggest, was a country station. It failed to make much of a dent in country king WLLR-FM’s ratings, despite high profile hirings of on-air staff in Mike Kenneally and Jack Carey, and, despite a fairly long tenure at country during... Read More