In a previous article I talked about NPR’s coverage of Canadian Prime Minister Justin Trudeau being on the cover of Civil War Two: Choosing Sides #5 and how it seemed more like a Marvel PR stunt then official international news. This led me to wonder why comic books are so terrible at selling themselves. I can remember the first time I saw a television commercial for a comic book. It was about five years ago while watching Doctor Who reruns on BBC America. There was a commercial promoting Fables, a DC/Vertigo comic about how the Grimm Fairy Tales characters are adjusting to life in the 21st Century.... Read More

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